Everyday Apparel
Practical and stylish clothing for the Alaskan lifestyle.
Quality Apparel That Works for Real Life
Living in the Alaskan bush doesn’t mean compromising on comfort or style. At Olerud’s Market Center and Alaska Sport Shop, we carry a curated selection of everyday apparel that blends function and fashion. From flannels and fleece to insulated jackets and boots, you’ll find gear that keeps you warm, dry, and looking good season after season.
Our Brands
Whether you’re layering up for a long winter, heading out on the boat, or just running errands in town, we carry high-quality clothing made to withstand the elements. Our hand-picked selection features brands known for their performance in rugged environments and their commitment to comfort.
Visit the Market
Looking to find a new jacket or pair of boots? Come see us in person.